A.L.L. project aims at creating and promoting a transnational accessible tourist product based on a common European heritage represented by the Longobards who, in their migration from northern to southern Europe, played a major role in the spiritual and cultural development of Europe in its transition between Classicism and the Middle Ages. Therefore, the project main goal is to develop, in selected sample destinations of Italy and Slovenia (where the Longobards left more evidences of their culture) and with the involvement of local public authorities and SMEs, tourism offers in which accessibility is mainstreamed in all segments of the tourism supply chain.
Moreover, the specific objectives of the project are the following:
to raise awareness among public and private tourism operators about the big economic potential of accessible tourism;
to enhance and valorize Lombard cultural heritage by making it more attractive and accessible to all;
to increase information and knowledge about tourism for all among the operators of the tourism sector and to enhance their skills;
to support tourism SMEs to integrate or adapt their services to the requirements of tourists with different access needs;
to strengthen cooperation and partnerships among public and private stakeholders: local public administrations, operators acting in tourism and other related sectors, organizations active in field of cultural heritage;
to create a transnational network of tourism destinations that care for visitors with specific access needs;
to expand business and revenues opportunities of tourism businesses, by supporting them to enlarge their services to a large and growing market of potential customers;
to foster tourism fruition and enjoyment of people with specific access needs and promote their social inclusion.
To reach its objectives the project will develop the following main activities:
analysis of the tourism demand for profiling the current / potential users of the “Lombard” tourism product;
mapping and analysis of the cultural heritage assets related with Lombard heritage in the selected EU sites and mapping of the tourism-related services;
organization of meetings with local stakeholders aimed at raising awareness on the value of the Lombard heritage and on the “tourism for all” issues;
implementation of training activities aimed at improving the skills of the staff employed by local tourism operators with relation to accessibility in the tourism supply chain;
accessibility assessment of tourism facilities and cultural heritage sites along the selected routes and implementation of a database where to store the collected information;
development of “Lombard itineraries and tour packages for all” in collaboration with public authorities in charge of tourism issues and with the involvement and strict collaboration of local SMEs;
use of the new digital technologies to release multimedia information and create a “narrative” of the Lombard history along the itineraries, to be accessed through a system of QR Code located in sensible places of the itineraries and in the project website.
design of a dissemination and communication strategy to market the developed transnational tourism products.
The developed itineraries and packages will contribute to the enhancement of quality, sustainability and accessibility of the tourism offer and, consequently, to the increase of all visitors’ satisfaction, thus creating the conditions for the growth of tourism flows. They will represent prototypes / good practices to be reproduced in the future development of other thematic tourism offers.